/* ============================================================
   BUILD PAGES — shared by every page under /work/.
   Tokens, type and the header/footer/button components are copied
   from index.html so these pages read as the same site. If a token
   changes there, change it here too.
   ============================================================ */
@font-face{
  font-family:'Lora';
  font-style:normal;font-weight:400 700;font-display:swap;
  src:url('/fonts/lora-latin-var.woff2') format('woff2');
  unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;
}
@font-face{
  font-family:'Public Sans';
  font-style:normal;font-weight:400 700;font-display:swap;
  src:url('/fonts/publicsans-latin-var.woff2') format('woff2');
  unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;
}
@font-face{font-family:'Lora Fallback';src:local('Georgia'),local('Times New Roman');size-adjust:102.95%;ascent-override:98.1%;descent-override:26.2%;line-gap-override:0%;}
@font-face{font-family:'Public Sans Fallback';src:local('Arial'),local('Helvetica');size-adjust:105.16%;ascent-override:90.3%;descent-override:21.9%;line-gap-override:0%;}

:root{
  --cream:#FAF6F0;
  --cream-alt:#F3ECE1;
  --paper:#FFFFFF;
  --charcoal:#2C2C2A;
  --ink-2:#57534B;
  --ink-3:#6E6A61;
  --ash:#D3D1C7;
  --ash-soft:#E5E1D7;
  --ember:#D85A30;
  --ember-dark:#B84A26;
  --ember-deep:#9C3E1F;
  --glow:#EF9F27;

  --font-serif:'Lora','Lora Fallback',Georgia,'Times New Roman',serif;
  --font-sans:'Public Sans','Public Sans Fallback',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Helvetica,Arial,sans-serif;

  --lh-display:1.0;--lh-tight:1.1;--lh-head:1.2;
  --track-display:-.022em;--track-tight:-.016em;--track-head:-.008em;
  --wt-display:560;

  --step--1:clamp(0.83rem, 0.80rem + 0.15vw, 0.92rem);
  --step-0: clamp(1.00rem, 0.96rem + 0.20vw, 1.13rem);
  --step-1: clamp(1.20rem, 1.13rem + 0.36vw, 1.50rem);
  --step-2: clamp(1.44rem, 1.32rem + 0.62vw, 2.00rem);
  --step-3: clamp(1.73rem, 1.53rem + 1.00vw, 2.66rem);
  --step-4: clamp(2.07rem, 1.75rem + 1.60vw, 3.55rem);

  --gutter:clamp(1rem, 0.7rem + 1.7vw, 2.5rem);
  --section-y:clamp(3.5rem, 2.5rem + 5vw, 7rem);
  --measure:64ch;
  --wide:1160px;
  --mid:900px;
  --radius:14px;
  --radius-lg:20px;
  --ease-out:cubic-bezier(.16,1,.3,1);
}

*,*::before,*::after{box-sizing:border-box;}
html{-webkit-text-size-adjust:100%;}
@media (prefers-reduced-motion: no-preference){ html{scroll-behavior:smooth;} }
body{
  margin:0;background:var(--cream);color:var(--charcoal);
  font-family:var(--font-sans);font-size:var(--step-0);line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
h1,h2,h3,h4{margin:0;font-weight:600;}
h1,h2,h3{font-family:var(--font-serif);text-wrap:balance;}
h1{font-size:var(--step-4);line-height:1.05;letter-spacing:var(--track-display);font-weight:var(--wt-display);}
h2{font-size:var(--step-3);line-height:var(--lh-tight);letter-spacing:var(--track-tight);font-weight:var(--wt-display);}
h3{line-height:var(--lh-head);letter-spacing:var(--track-head);}
p{margin:0;text-wrap:pretty;}
img{max-width:100%;height:auto;display:block;}
a{color:var(--ember-dark);text-underline-offset:.18em;text-decoration-thickness:.06em;}
a:hover{color:var(--ember-deep);}
:focus-visible{outline:2px solid var(--charcoal);outline-offset:2px;border-radius:4px;box-shadow:0 0 0 5px var(--cream);}
.skip{position:absolute;left:-9999px;top:0;z-index:100;background:var(--charcoal);color:var(--cream);padding:12px 20px;border-radius:0 0 8px 0;font-weight:600;}
.skip:focus{left:0;}

.wrap{width:min(100% - (var(--gutter) * 2), var(--wide));margin-inline:auto;}
.wrap-mid{width:min(100% - (var(--gutter) * 2), var(--mid));margin-inline:auto;}
.pad{padding-block:var(--section-y);}
[id]{scroll-margin-top:calc(68px + 1.5rem);}

.eyebrow{
  display:inline-flex;align-items:center;gap:.5em;
  font-size:var(--step--1);font-weight:600;letter-spacing:.04em;
  text-transform:uppercase;color:var(--ember-deep);
}
.eyebrow::before{content:"";width:1.6em;height:1px;background:var(--ember);opacity:.5;}
.lede{font-size:var(--step-1);line-height:1.5;color:var(--ink-2);max-width:var(--measure);}

/* Buttons */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:.6em;
  font-family:var(--font-sans);font-weight:600;font-size:var(--step-0);
  padding:.85em 1.5em;border-radius:10px;text-decoration:none;
  border:1.5px solid transparent;cursor:pointer;
  transition:transform .25s var(--ease-out), box-shadow .25s ease, background .25s ease, border-color .25s ease, color .25s ease;
}
.btn-primary{background:var(--ember-dark);color:#fff;box-shadow:0 2px 6px rgba(156,62,31,.18), 0 8px 24px rgba(156,62,31,.16);}
.btn-primary:hover{background:var(--ember-deep);color:#fff;transform:translateY(-2px);}
.btn-ghost{background:transparent;color:var(--charcoal);border-color:var(--ash);}
.btn-ghost:hover{border-color:var(--ember-dark);color:var(--ember-dark);}
.btn .arw{transition:transform .25s var(--ease-out);}
.btn:hover .arw{transform:translateX(3px);}

/* Header */
header{
  position:sticky;top:0;z-index:60;
  background:color-mix(in srgb, var(--cream) 86%, transparent);
  backdrop-filter:blur(10px) saturate(1.1);-webkit-backdrop-filter:blur(10px) saturate(1.1);
  border-bottom:1px solid var(--ash-soft);
}
header .wrap{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-block:1.05rem;}
.logo-lockup{height:30px;width:auto;overflow:visible;}
.nav-actions{display:flex;align-items:center;gap:1.25rem;}
.nav-link{font-size:var(--step--1);font-weight:600;color:var(--ink-2);text-decoration:none;letter-spacing:.01em;}
.nav-link:hover{color:var(--ember-dark);}
@media (max-width:620px){ .nav-link.hide-sm{display:none;} header .btn{padding:.6em 1em;font-size:var(--step--1);} }

/* Footer */
footer{border-top:1px solid var(--ash);padding-block:2.5rem;}
footer .wrap{display:flex;flex-wrap:wrap;gap:1rem;justify-content:space-between;align-items:center;}
.foot-meta{font-size:var(--step--1);color:var(--ink-3);}
.foot-links{display:flex;flex-direction:column;gap:.3rem;align-items:flex-end;}
@media (max-width:520px){ .foot-links{align-items:flex-start;} }

/* ============================================================
   CASE STUDY
   ============================================================ */
.crumb{font-size:var(--step--1);font-weight:600;color:var(--ink-3);text-decoration:none;display:inline-flex;gap:.4em;align-items:center;}
.crumb:hover{color:var(--ember-dark);}

.cs-hero{padding-block:clamp(2.25rem,1.5rem + 3vw,4rem) clamp(2rem,1.5rem + 2vw,3rem);}
.cs-hero h1{margin-block:1rem 1.1rem;max-width:22ch;}
.cs-hero .lede{margin-bottom:0;}

/* The fact strip. Four short answers a reader would otherwise have to hunt for. */
.facts{
  margin-top:clamp(1.75rem,1rem + 2vw,2.5rem);
  display:grid;grid-template-columns:repeat(4,minmax(0,1fr));
  border:1px solid var(--ash);border-radius:var(--radius);background:var(--paper);
}
.fact{padding:1.1rem 1.25rem;}
.fact + .fact{border-left:1px solid var(--ash-soft);}
.fact dt{font-size:var(--step--1);font-weight:600;letter-spacing:.03em;text-transform:uppercase;color:var(--ink-3);margin-bottom:.3rem;}
.fact dd{margin:0;font-size:var(--step--1);line-height:1.5;color:var(--charcoal);}
.fact dd b{font-size:var(--step-1);font-family:var(--font-serif);font-weight:600;display:block;line-height:1.2;color:var(--ember-deep);}
@media (max-width:820px){
  .facts{grid-template-columns:repeat(2,minmax(0,1fr));}
  .fact:nth-child(3){border-left:none;}
  .fact:nth-child(n+3){border-top:1px solid var(--ash-soft);}
}
@media (max-width:420px){
  .facts{grid-template-columns:1fr;}
  .fact + .fact{border-left:none;border-top:1px solid var(--ash-soft);}
}

/* Screenshot frames. Desktop shots get a quiet window chrome; phone shots a
   rounded device edge. Both link to the full-size image. */
.shot{margin:0;}
.shot a{display:block;text-decoration:none;color:inherit;}
.frame{
  background:var(--paper);border:1px solid var(--ash);border-radius:12px;overflow:hidden;
  box-shadow:0 1px 2px rgba(44,44,42,.05), 0 18px 44px rgba(44,44,42,.10);
  transition:transform .35s var(--ease-out), box-shadow .35s ease;
}
.frame-bar{height:26px;display:flex;align-items:center;gap:6px;padding-inline:12px;background:var(--cream-alt);border-bottom:1px solid var(--ash-soft);}
.frame-bar i{width:9px;height:9px;border-radius:50%;background:var(--ash);}
.frame img{width:100%;}
.shot a:hover .frame{transform:translateY(-3px);box-shadow:0 1px 2px rgba(44,44,42,.05), 0 24px 54px rgba(44,44,42,.14);}
.phone{
  border-radius:30px;border:7px solid #23231F;background:#23231F;overflow:hidden;
  box-shadow:0 18px 44px rgba(44,44,42,.18);max-width:300px;margin-inline:auto;
}
.phone img{border-radius:23px;width:100%;}
.shot figcaption{margin-top:.8rem;font-size:var(--step--1);color:var(--ink-3);line-height:1.5;max-width:60ch;}
.shot.center figcaption{text-align:center;margin-inline:auto;}

.cs-lead-shot{margin-top:clamp(1.5rem,1rem + 2vw,2.5rem);}
.phones{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(1rem,.5rem + 2vw,2rem);align-items:start;}
@media (max-width:760px){ .phones{grid-template-columns:repeat(2,minmax(0,1fr));} .phones .shot:nth-child(3){display:none;} }

/* Before / after */
.band{background:var(--paper);border-block:1px solid var(--ash-soft);}
.ba{display:grid;grid-template-columns:1fr 1fr;gap:1.25rem;margin-top:1.75rem;}
.ba-col{border:1px solid var(--ash);border-radius:var(--radius);padding:clamp(1.3rem,1rem + 1vw,1.8rem);background:var(--cream);}
.ba-col.after{background:linear-gradient(180deg,var(--cream),var(--cream-alt));position:relative;overflow:hidden;}
.ba-col.after::before{content:"";position:absolute;left:0;top:0;bottom:0;width:3px;background:linear-gradient(180deg,var(--ember),var(--glow));}
.ba-label{font-size:var(--step--1);font-weight:700;letter-spacing:.04em;text-transform:uppercase;color:var(--ink-3);margin-bottom:.7rem;}
.after .ba-label{color:var(--ember-deep);}
.ba-col ul{margin:0;padding-left:1.1em;color:var(--ink-2);}
.ba-col li + li{margin-top:.5rem;}
.ba-num{font-family:var(--font-serif);font-size:var(--step-3);font-weight:600;line-height:1.1;letter-spacing:var(--track-tight);color:var(--charcoal);margin-bottom:.8rem;}
.after .ba-num{color:var(--ember-deep);}
@media (max-width:760px){ .ba{grid-template-columns:1fr;} }

/* How it works. Numbered steps, each paired with the screen it happens on. */
.steps{margin-top:clamp(2rem,1rem + 3vw,3.25rem);display:grid;gap:clamp(3rem,2rem + 3vw,5rem);}
.step{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:clamp(1.5rem,1rem + 3vw,3.5rem);align-items:center;}
/* Columns are [text | figure] by default. flip moves the text second, so
   the column widths swap with it; tall is for narrow figures (phones, crops). */
.step.flip{grid-template-columns:minmax(0,7fr) minmax(0,5fr);}
.step.flip .step-text{order:2;}
.step.tall{grid-template-columns:minmax(0,7fr) minmax(0,5fr);}
.step.tall.flip{grid-template-columns:minmax(0,5fr) minmax(0,7fr);}
.step-num{
  width:34px;height:34px;border-radius:50%;display:grid;place-items:center;
  font-size:var(--step--1);font-weight:700;color:var(--ember-deep);
  background:color-mix(in srgb, var(--glow) 18%, transparent);margin-bottom:.9rem;
}
.step h3{font-size:var(--step-2);margin-bottom:.6rem;}
.step p{color:var(--ink-2);}
.step p + p{margin-top:.8rem;}
@media (max-width:860px){
  .step,.step.tall,.step.tall.flip{grid-template-columns:1fr;}
  .step.flip .step-text{order:0;}
}

/* Plain notes: limits, honest caveats */
.notes{margin-top:1.5rem;display:grid;gap:1rem;max-width:var(--measure);}
.note{border-left:3px solid var(--ash);padding:.2rem 0 .2rem 1.1rem;color:var(--ink-2);}
.note b{color:var(--charcoal);}

/* Next build + close */
.next{display:flex;flex-wrap:wrap;gap:1rem;justify-content:space-between;align-items:center;border-top:1px solid var(--ash);padding-top:1.6rem;margin-top:clamp(2.5rem,2rem + 2vw,3.5rem);}
.next a.next-link{text-decoration:none;display:flex;flex-direction:column;gap:.2rem;color:var(--charcoal);}
.next a.next-link span{font-size:var(--step--1);font-weight:600;color:var(--ink-3);letter-spacing:.03em;text-transform:uppercase;}
.next a.next-link strong{font-family:var(--font-serif);font-size:var(--step-2);font-weight:600;line-height:1.2;}
.next a.next-link:hover strong{color:var(--ember-dark);}
.close{text-align:center;padding-block:clamp(4rem,3rem + 5vw,6.5rem);}
.close h2{margin-bottom:1rem;}
.close p{color:var(--ink-2);font-size:var(--step-1);max-width:54ch;margin-inline:auto;margin-bottom:1.8rem;}

@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{transition-duration:.01ms !important;animation-duration:.01ms !important;scroll-behavior:auto !important;}
}